Product launches, openings and award ceremonies

At a corporate dinner the programme can slip by a few minutes. At a ceremony every speech, every award and every video is the cue for the next block. So we write the script in columns: who is on stage, what the host says, what plays on the LED screen, and what the lighting and sound operators do at each moment. The rehearsal runs from this document, and on the day the operators work from the same one.

For award or diploma presentations, how guests get on and off the stage is planned separately: the position of the steps, the waiting area, the order in which names are read and the photo point. At ATU's Graduation Day the flow for graduates, faculty and guests was built this way, and the ceremony ran with a clear structure.

The key question at a product launch is what the guest will remember. So the launch has one central moment: a video on screen, a demonstration on stage or a reveal. Stage design, LED screen size and the lighting script are built around that moment, and the speeches and guest interaction are planned around it too.

An opening is not always indoors. For Hepsiburada Global's «#YaxşıkiBurdasan» campaign we installed a 2×2×2 m gift box that stood outdoors in central Baku for 15 days. At the end of the campaign the box was opened and short videos played on a screen inside. Coordination, from permits to installation logistics and daily monitoring, sat with our team.

The impact of a launch depends on the quality of the screen and the light. Our inventory holds 1,000 m² of LED, 920 lighting fixtures, 186 PA units and 249 microphones. We build the stage from modular platforms to fit the room and fly lighting and LED from TÜV-certified truss. Our own team prepares the drawings and load calculations and agrees them with the venue.

Because the equipment does not come through a rental chain, we set rehearsal and build times ourselves. That matters for a ceremony: the full rehearsal should happen once stage, screen and lighting are ready, not on the morning of the event.

Some guests at a ceremony need particular attention: leadership, official guests, speakers and award recipients. Their arrival, seat and moment on stage are kept on a separate list. The route from the registration desk to the room and from the room to the stage is shown on the drawing, and on the day a member of our team stands at each point.

After the event we hand over photos and video along with a report that sets planned and actual costs side by side. For a launch these materials often matter as much as the event itself: they go on to social media, to the press and into internal reports.