“#YaxşıkiBurdasan” outdoor campaign

For Hepsiburada Global we designed a high-impact urban campaign aimed at increasing brand engagement and social-media interaction. A 2×2×2 m gift-box installation stood for 15 consecutive days in high-footfall locations such as Targovy Street and Baku Boulevard; it was weather-resistant and photo-friendly. The box carried no direct branding: campaign hashtags sparked curiosity, one side featured a mirrored phone mock-up for selfies and another a QR code leading to the brand's Instagram account. At the end of the campaign the box was opened to reveal an internal screen playing Reels-style short videos. The total prize pool was 6,000 AZN: 500 AZN to each of 12 winners. Our team handled end-to-end coordination, from permit management and technical planning to production supervision, installation logistics, daily monitoring and photo/video documentation.